Fundraising systems for the AI wave

How decisions about fundraising data, ownership and adoption become operating behaviour as artificial intelligence enters the technology stack.

  1. The decisions that come before a fundraising CRM is configured

    An ACT audit found a government CRM that went largely unused despite likely spending above $1.46 million, and put its failure down to governance and unmade decisions rather than the technology. Nonprofit guidance points to the same decisions a fundraiser has to make before a CRM is configured.

  2. A fundraising model produced its gains among past donors, not from rich data about them

    A field experiment found that detailed donor profiles and socioeconomic data added almost nothing to a targeting model. Public geospatial data, applied to a list of the charity's past donors, was enough.